When it comes to marketing your business, it's normal to become overwhelmed yourself and over-promise your customers to persuade them to buy your products/services. However, this puts you at the risk of under-delivering and disappointing your clients--further straining their trust in you. If this does happen, you may be losing more clients than gaining potential ones.
So what should you do?
Learn to under promise but over deliver.
There's nothing wrong with under promising to a client about what the products/services you offer and the satisfaction you can deliver. It's definitely better than overpromising and under delivering.
By under promising, we don't mean you give them the least marketable options and least convincing selling points. It just means you have to be humble and realistic about what you can offer to them and how it can benefit them.
And when it comes to delivering, you have to give your very best in all ways from the product/service itself, packaging, delivery, additional value, and promotional discounts you can give them for the current or even the next purchase.
A little will always go a long way and there are many ways in which you can show to them just how much you value their time and resources by overdelivering in these simple steps: