When it comes to cementing your band awareness, your constant presence is key. You need to always be in your audience's mind in a way that is not borderline irritating and too in-your-face.
No one wants that.
Instead, learn to stick to a certain schedule of posting or better yet, establish an editorial calendar so you can keep track of your postings and recognize wherein there may be lack of it.
Once you start posting, you have to keep it going. Post one blog for every two weeks and your customers might start to forget you. Stop posting on Facebook for a month and you might be just out of your audience's radar.
Post at least one thing every day and make sure it varies. Whether it's a photo, a status, an announcement, a short video clip or a simple reminder—anything will do as long as you remain consistent